CATEGORY - FEATURES & UPDATES

How to Choose the Right Payment Gateway for your business

Features & updates - 3 Mar, 2024

Table of Contents

Why is Choosing a Payment Gateway for Efficiency & Security necessary?

In today’s digital age, a seamless and secure online payment experience is critical for any business. Imagine a customer being excited after adding that perfect item to their cart, only to be met with a clunky checkout process or security concerns. This is where choosing the right payment gateway comes in.

A payment gateway is a secure intermediary between your customer’s financial information and your business. It encrypts sensitive data and ensures compliance with industry standards like PCI DSS (Payment Card Industry Data Security Standard), protecting you and your customers from fraud and data breaches.

A well-designed payment gateway integrates easily with your website or app, offering various payment options and a quick checkout process. This reduces cart abandonment rates and keeps your customers happy.

Here’s why it’s essential to be selective:

Not all gateways are created equal. Some offer a more comprehensive range of features and integrations than others.
Pricing structures can vary. Consider transaction fees, monthly charges, and any additional costs.
Scalability is key. As your business grows, your payment gateway should be able to handle increasing transaction volume.

So, how do you choose the best payment gateway?

There's no one-size-fits-all answer, but by considering your specific needs and researching reputable providers like Easebuzz payment gateway, you can find a solution that optimizes Security and efficiency for your business.

What do you need to start accepting payment online?

Ready to accept payments online? Here’s what you’ll need:

Merchant Account: This acts like a business bank account that holds the money you receive from customers. You’ll need to apply for one with a bank or payment processor.
Payment Processor: Think of them as the behind-the-scenes partner. They verify and authorize payments (like Visa or Mastercard). Many payment processors also offer merchant accounts.
Payment Gateway: This secure service encrypts customer payment information as it travels from your website to the payment processor, ensuring a smooth and safe transaction for everyone.
Business Bank Account: This is where the funds from your merchant account will be deposited. It’s a good idea to have a separate account for business transactions.

Setting up these essential tools allows you to accept online payments and grow your business!

Factors to Consider while choosing a Payment Gateway

Taking payments online is a must for most companies today. But with so many payment gateways available, how do you choose the right one? Here are some key factors to consider:

However, integrating a payment gateway can be a challenging one. Let’s delve into the five biggest challenges businesses face during this process:

Pricing:

Payment gateways typically charge a combination of fees, including:

Transaction fees: A percentage of each sale you make.
Monthly fees: A flat fee regardless of your sales volume.
Setup fees: A one-time fee to get started.

Compare the fee structures of different gateways and choose one that aligns with your business size and transaction volume. For example, if you have a high volume of low-value transactions, a flat monthly fee might be better than a percentage-based fee.

Integration Process:

Payment gateways typically charge a combination of fees, including:

A smooth integration process is crucial for a seamless checkout experience.
Look for gateways with easy-to-follow instructions and readily available plugins or APIs for your website platform.
Consider the technical expertise needed within your team for the integration.

Easy Checkout Process:

Your customers should be able to pay quickly and securely.
Choose a gateway that offers a user-friendly checkout process with minimal steps.
Features like one-click payments and mobile wallet compatibility can further enhance the checkout experience.

Customer Support:

Technical glitches or customer questions can arise at times.
Reliable customer support is essential to ensure smooth operation and timely resolution of issues.
Look for gateways offering multiple support channels like phone, email, and live chat, ideally with 24/7 availability.

Security:

Security should be a top priority.
Ensure the payment gateway adheres to industry security standards like PCI-DSS compliance.
Look for features like fraud prevention tools and data encryption to protect your customers’ financial information.

By carefully considering these factors, you can choose a payment gateway that meets your business needs and provides a positive customer experience. Remember, the right payment gateway can streamline your payment process, boost sales, and build customer trust.

Type of Payment Gateway

When you shop online, a payment gateway securely handles your payment information. There are a few different types:

Hosted gateways are the easiest to set up. You’re briefly redirected to the gateway’s site to enter your payment information.
API-based gateways offer more customization. They integrate directly into your website, so customers never leave your store.
Self-hosted gateways give you the most control but require technical expertise to set up and maintain.

The best gateway for you depends on your business size and technical comfort level.

Type of payment methods supported

Supported Payment Methods:

This refers to the variety of ways customers can pay on your platform.

Popular options include:

Credit/debit cards: Widely accepted and familiar to most customers.
Digital wallets: Faster checkout with options like Paytm, Phonepe, Amazon Pay, Google Pay, and Mobikwik.
Alternative payment methods: cater to specific regions or preferences, including buy now, pay later options and bank transfers.

Multi-Currency Support:

Do you sell internationally? Offering payment processing in multiple currencies allows the customers to pay in their local currency, boosting trust and conversions.

Recurring Billing:

For subscription-based businesses, recurring billing automates charging customers at set intervals, streamlining your cash flow and improving customer convenience.

Settlement Period:

This refers to the time it takes for funds from your sales to reach your account. Understanding this timeframe helps manage your finances.

Reporting and Analytics:

Gain valuable insights into your sales data. Analyse customer behaviour, identify popular payment methods, and track trends to optimise your payment strategy.

Conclusion

Pick a secure and easy-to-use payment gateway. It should accept different payments and work well with your website. If you need features like recurring billing and multiple currencies, look for them. The right choice will boost sales and keep your customers happy.