How to get started with an Online Business and the ways to promote it?
Many of us have a problem in selling products online. We ask many questions to ourselves before starting to sell online. Some of these typical questions are -
a. How to get started?
The best way to get started is to first understand your positioning in the market and “How you differentiate yourself as compared to others”? Some of the factors to judge differentiation could be –
Once you understand, where you stand with respect to others start talking about it to people. The best way to do it is create a website or an online presence and share it on your own portfolio within social media so that your friends could know about it. This is the 1st step and it helps in a big way
b. How to promote my product in a bigger way?
Many of us are not connected very well socially. Many of us also want to scale up business. It is therefore imperative that you should know what people want? In case your product has certain qualities which are not offered elsewhere then stress on that factor more than anything else. The way to get started in the most efficient manner is –
Look for people who have used your product and ask them to share their experiences. It is always better to promote your product from the words of the user than by yourself alone. The best way to do it is write content around experiences shared by your customers and put in social media, whatsapp and Email for your friends to share and read.
Create your business page on Facebook. Invite your friends on the page and allow them to share your product portfolio. To know how to create your facebook page click here – Facebook business page
Create content around product features and USP’s it carries and put it on “relevant” websites where people are searching for information related to your product. This creates effective backlinks and also gives you an extra mileage over others.
Another way to establish strong connect with audience is “Blogging”. Blog your success stories on the website and share those on all social media platforms. People connect and get inspired by reading your success stories and they share for others to know.
Write engaging content on social media so as to spread news about your product and try running Facebook ads and Google Ads. Digital marketing done effectively also helps businesses to scale up and it is very cost-effective and an easy approach.
Google ads allows you to run both banner and text ads. Banner ads work on push mechanism where users are targeted on different websites where you believe your potential users could be surfing the internet. To know how to run Google banner ads click here - Google Banner Ads . The text ads are shown during search results on Google and this is the most effective way to find good genuine leads. This works on a pull mechanism and people looking for a product or service may find you and immediately convert into business. To know how to run Google text ads click here - Google Text Ads
Facebook also allows you to spread awareness about your product using their advertisement model. You can generate business by creating effective leads ads which is an option on Facebook. Lead ads can generate leads for your business and you can call them and convert. This is an effective way to tell people about your product especially if you are new in the market. To know more about lead ads on facebook click here - Lead ads
If you have a website where you want audiences to read content based on your product then you can run an effective campaign using “Website click” or “conversion” ads. Conversion ads are pixel dependent where you have to input the event that you want to capture on the website and the pixel code captures those events and shows as a goal conversion. For example - If I am selling event tickets, then I shall put the event based on “Number of payments done” on the thank you page of my microsite. The pixel put here on the “Thank you page” will optimize my ads and will convert more based on the audiences that I have set for my targeting. To know more about conversion ads click here – Website conversion ads
Lastly, we should not leave our customers. Always remember that references are the best way to scale “effective” business. You may get leads and customers but if you already have an effective customer who is doing good amount of business with you then he referring to his friend can make a lot of difference. So gather feedbacks and look for references. Remember client acquisition is just start of the business but important is “Retention” of customers.
c. How to remain competitive in the market ?
After you have become big, it is also important that your position is not hampered by a new entrant in the market. In order to consolidate your position always ensure to “make a team” that is great. A good team will always manage stuff that can help you to differentiate yourself in the market. Do not forget to raise funds at the right time and work with a good team rather than an average team. Always drive your team spirit with “Problem solving” attitude and allow them to have a free hand. Ensure that they innovate and bring something new for your customers to cherish. Your business will grow and you will be appreciated ?...
Easebuzz presents its very new feature "The Referral Model" - an opportunity to be our partner and to grow, progress and move up the ladder, hand in hand with Easebuzz. You have shown your trust in us and our services, helping us grow all throughout. Now it is time that we give something back to you. Our new portal "Partner with Easebuzz" and "Referral Tracking" provides an easy way to earn continuously and consistently to those who are willing to grab the chance. Whether you are a blogger, freelancer, developer or agent, this portal is for one and all. Come register with us, refer your clients and start earning.
Wondering how exactly this model works? Let us tell you -
1) For payment gateway referrals, the procedure is as follows -
2) For Webstore the referral procedure works as follows -
Obviously the next question that pops in the mind is "Will it take a lot of my time?", "How will I know the genuineness of the payouts?"
Well, the Value proposition this portal provides will solve the queries you have in your mind -
1) Sign-up process - It is pretty simple and takes only a few minutes. Just sign-up, enter your bank details, upload the required documents, and you are ready!
2) Referral code - Every partner is provided with a reference code which his/her clients will use while registering with Easebuzz. This client will be reflected automatically on the partner's dashboard.
3) Dashboard Feature - All the transactions that happen through the partners' clients will be reflected on the dashboard with all the necessary details - Merchant name, Activation status, Amount earned, Amount to be received, Referred date.
4) Payouts - There are no hassles whatsoever when it comes to payouts. They are done automatically on a monthly basis.
5) Reward System - We never deter from rewarding those who deserve it and hence we provide gifts and bonuses to partners who refer valuable merchants and show excellent performance.
6) Dedicated Relationship Manager - There will be a single point of contact allocated, who would be ready to solve your doubts and queries; wherever, whenever.
All you need to do now is Register, Refer, Sit back and Relax, and let Easebuzz help you grow.
The world around you has been looking for partners to grow and prosper, be it nations, companies or humans. You have a chance right in front. What are you waiting for then? Go grab the opportunity only at www.easebuzz.in (for webstore ) and partner.easebuzz.in (for payment gateway)
Easebuzz is a simple and easy to use platform for Freelancers or individual sellers. The objective of this platform is to enable easy payment solutions and provide “Online platform” to every individual seller so that they can sell their products online.
Each time you create your product, you should ensure that the link is customized so that your potential customers remember the link and can pay you anytime, from anywhere and at any time of the day. For example Ashish Srivatasva who has Hindi and English call center services and who is one of our merchants has created his payment link as http://ease.buzz/TheCompany
Everytime your payment link has been created the most important aspect is share that link via social media, whatsapp or through email/SMS. Share it where you could find your potential customers. Many individual sellers feel that by listing their product on this portal, he/she would be able to enable transactions. However, I would like to remind you that we are not a marketplace like Flipkart or Snapdeal. We are providing you a platform by which payments could be enabled. Sharing the link enables easy payment and also enables reconciliation of customer information automatically on your dashboard where you get to see all the information at once.
In other words, if you have a problem with –
Then easebuzz is the best platform for you to use. Easebuzz allows you to create a simple link which not only allows you to create a payment link but the link can also be made private where you can pull loyal customers to use customized offers or coupons.
Most of the management classes have always stated that 80% of your revenue comes from 20% of your customers. These customers are your loyal customers. Easebuzz is a place where you can create your own digital shop and publish content as per customer’s use or advantage. I believe this allows you to attract your loyal customers even more where you can easily ask them to buy even more and with new lucrative offers or products.
We as a team are always working hard to improve experiences and our focus is to improve customer satisfaction and enable more and more features for our merchants. As time progresses, we promise that we shall innovate more and will bring newer features on your Dashboard.
Write to us on firstname.lastname@example.org for any feedbacks or questions. We would be very glad to hear back from you. We promise that we will reply back to you within 24 hours....