AJIO Trends in India

Reliance Industries Ltd, the parent company of AJIO, made a significant announcement during its January 2023 earnings results, revealing that the online fashion retailer has achieved impressive growth. AJIO’s quarterly revenue run rate has now reached the same level as its revenue from the previous year.

The company’s subsidiary, AJIO grew its customer base by 33% YoY and increased its catalog size by 62% YoY during the same period. The retail subsidiary of Reliance Industries Ltd reported a 6.2% YoY increase in its net profit, reaching INR 2,400 Cr in Q3 FY23.

AJIO is quickly becoming a force to be reckoned with, outpacing its competitors like Tata Cliq, Snapdeal, and Koovs. The company’s website attracts more visitors than Myntra’s but still has room for app downloads and user base improvement. Despite this, AJIO’s remarkable growth and increased popularity among consumers are a testament to its innovative approach and commitment to delivering the best fashion experience.

What’s Driving AJIO Sale?

  • Reliance is expanding in retail and e-commerce with a focus on fashion.
  • Fashion and lifestyle currently make up 9% of Reliance’s total retail sales.
  • Analysts predict Reliance’s online GMV will reach $35 billion by FY25 with a 31% market share.
  • Reliance is focusing on grocery and apparel with JioMart and AJIO.
  • AJIO’s growth is driven by an omnichannel approach, utilizing Reliance Trends inventory, in-store coupon offerings, and integrated endless aisle kiosks for direct deliveries and pick-up options.
  • In Feb 2023, Ajio launched the “Sneakerhood 2.0” campaign targeting sneaker enthusiasts.
  • The campaign features a curated store with a wide range of classic and current sneaker options from top brands.
  • Brands include Converse, Nike, Puma, Adidas, Fila, Reebok, New Balance, and more.
  • The store also features up-and-coming brands such as Asics, Veja, Diesel, and Steve Madden.
  • Sneakerhood has something for sneaker enthusiasts of all tastes.

Start selling on Ajio online with these Steps

Tips to become Seller on AJIO

1. Learn how to set up a seller account on Ajio

Step 1: Visit the seller registration link- https://www.ajio.com/login/register  

Step 2: Register as a supplier, ensuring you meet all requirements.

Step 3: Provide your credentials and office address.

Step 4: Submit necessary documents such as a PAN card, account details, and a canceled cheque.

Step 5: Fill in all details, choose a product category, and start your business.

Note: To register as a seller, you must have the following documents ready – Aadhar card, current account details, company logo (if applicable), CIN and TAN certificate (if private/non-government company), PAN card, GST details, MSME certificate (optional), and brand certificate.

2. Boost your chances of being selected as a seller on AJIO with these tips:

Step 1: Create a compelling logo – A well-designed logo can increase engagement and visibility for your products on AJIO.

Step 2: Have a website URL – A URL provides credibility and allows the AJIO team to learn about your company, products, and services quickly.

Step 3: Obtain an MSME certificate – An MSME certificate makes your business stand out in a competitive market and shows the AJIO team that your business is government-verified.

Step 4: Register a trademark – A registered trademark can enhance your brand and improve your website and brand positioning. If you don’t have a brand certificate, you can declare your brand through a self-declaration option.

3. How to Sell Your Products on Ajio.com

Step 1: Create a seller account. Provide your name, email, and phone number to create an account on Ajio.

Step 2: Create a product listing. Fill in a title, description, and price, and upload an image of your product.

Step 3: Run promotions. To increase your chances of selling, create a promotional code for potential buyers to receive a discount. 

Step 4: Spread the word. Share your listing on social media and potential email buyers to promote your product on Ajio.

4. Maximize Your Earnings on Ajio: A Step-by-Step Guide

Selling on Ajio.com can be a great way to earn extra income by offering various products such as clothes, shoes, accessories, homeware, and beauty items.

Here’s how to get started and make the most out of your sales:

Step 1: Sign up for a seller account on Ajio – it’s free and requires basic information like name, email, and phone number.

Step 2: List your products – showcase them with clear and well-lit photos, detailed descriptions, and prices that include Ajio’s commission.

Reach out to potential buyers using Ajio’s built-in messaging system to communicate with them.

Spread the word – promote your listings on social media and use hashtags to increase visibility.

By following the above steps, you can start making sales and earn money on Ajio. Happy selling!

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The author writes about fintech, banking, and future of SAAS services. He works as an SEO analyst at Easebuzz, so if you're looking for an account that tracks India's fintech scene, you should check out his Easebuzz blog.